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Per-Unit Profitability Dashboard
CM1 → CM4 Contribution Margin Waterfall by ASIN
CFO Action Desk
Biweekly review mode
Cash Runway
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Enter cash + planned outflows to monitor runway.
| ASIN | Tier | CM4/u | Total CM4 ₹ | Return % | Decision | 30D Impact ₹ | Priority |
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Portfolio Waterfall
COGS coverage: -ASIN Breakdown
| ASIN | Tier | ASP | COGS | CM1 | Fees/u (ex Ads) | CM2 (ex Ads) | Mktg/u | Amz Chg/u | CM3 (after Ads) | Ret/u | CM4 | CM4% | Health |
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CFO Decision Rules (CM2 % of ASP)
>= 20% Healthy: Scale marketing spend
10-20% Watch: Optimize fees before scaling
< 10% Kill zone: Fix or kill ASIN economics
Seller Central mapping: Total Amazon Charges/u = Fees/u + Mktg/u. Net Proceeds/u is closest to CM3.
Builder / Long Tail ASINs may run temporary CM3-negative only with a 60-day rank plan.
ASIN
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